Recovery.com
Acquisition Target Calculator
Back into the monthly spend needed to hit your admit goal.
Inputs
Enter your center's targets and conversion rates.
Recommended monthly spend
With Recovery.com
$11,700
per month
* Recovery.com helps treatment providers increase visibility and connect with prospective patients, but admissions outcomes are never guaranteed. Success depends on many variables, including competition in the market, program differentiation, admissions responsiveness, payer strategy, reputation, and demand for specific levels of care.
Learn more: What "Good" Looks Like in Behavioral Health Marketing: Spend, Mix, and Conversion Benchmarks.
Recovery.com
Acquisition Cost Calculator
Find a healthy customer acquisition target based on your average client lifetime value.
Your numbers
Industry benchmark is to spend roughly 12-18% of LTV on acquiring a new client.
Total revenue you expect from one client over their lifetime.
Default of 15% reflects a healthy ratio for sustainable growth.
$3,000
Healthy acquisition target
per new client acquired
This is a guideline. Adjust based on your margins, payback period, and growth goals.
* Your Customer Acquisition Cost (CAC) should ideally be 33% or less of your Customer Lifetime Value (LTV). This establishes the golden business benchmark of a 3:1 LTV to CAC ratio, meaning a customer should generate at least $3 in value for every $1 spent to acquire them. Learn more